How to achieve your goals by creating an enemy

How to achieve yur goals by creating an enemyHow to achieve yur goals by creating an enemyDJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls they.They dont want you motivated. They dont want you inspired, he blares on camera. They dont want you to win, he warns. On Ellen DeGeneress talk show, Khaled urged the host, Please, Ellen, stay away from themThe they Khaled invokes are clearly a sinister force. But who are they? Khaled offered clues when he told DeGeneres, They are the people who dont believe in you They is the person that told you, you would never have an Ellen show.Although Khaleds claims may seem outlandish, he is in fact leveraging a powerful psychological hack scapegoating. The practice of imagining a villain thats conspiring against us, scapegoating can be an effective way to motivate ourselves and change our behaviors. Of course, as history has shown, terrible things can happen wh en people act on baseless conspiracy theories. But sometimes the antidote is in the venom.Khaled isnt the first to use the technique. In The War of Art, Steven Pressfield uses an entity he calls Resistance to describe the force conspiring against creative output. Most of us have two lives, Pressfield writes. The life we live, and the unlived life within us. Between the two stands Resistance. Throughout his book Pressfield reminds readers, Resistance is always plotting against you.The author and game designer Jane McGonigal described a similar conspiracy of bad guys in her book SuperBetter. McGonigal blames villains like Mrs. Volcano and Snuff the Tragic Dragon when she loses her temper with her kids or feels self-pity.Khaled, Pressfield, and McGonigal know that they, Resistance, and the bad guys dont actually exist. For Khaled, thats the joke that powers the meme. If Khaled were to point a finger at a real group of people intent on sabotaging him, such as an ethnic group or a partic ular corporate entity, his scapegoating wouldnt be funny - it would be malicious.Correct causesIn order for productive scapegoating to work, its important leid to assign blame to something or someone too specific if we do so, well shirk our responsibilities to change our own actions.Instead, we need to find the underlying causes of our bad behaviors, which requires asking difficult questions - especially since our intuition is frequently wrong. Maybe we dont binge on junk food or YouTube videos because of the pleasure in what were consuming, but because of deeper problems consuming us. Perhaps the true reason we allow our phones to interrupt dinner is not that were addicted to our phones, but that were addicted to work.Once weve identified our own self-defeating behaviors, the next challenge is to implement a change, which can be difficult if we think whats happening to us is beyond our control. In these situations, its easy to feel powerless and to give up. Its here that scapegoa ting can be used to our advantage. By directing our anger and anxieties at an invisible they, the forces working against us seem mora tangible, so we feel like we have more power to fight them.Powerless if you think you areSeveral recent studies have observed a strong connection between the way we think about our ability to act and our follow-through. For example, to determine how in control people feel regarding their cravings for cigarettes, drugs, or alcohol, researchers administer a standard survey called the Craving Beliefs Questionnaire (CBQ). The assessment is modified for the participants drug of choice and presents statements like Once the craving starts I have no control over my behavior and the cravings are stronger than my willpower. How people rate these statements tells researchers how powerful or powerless they feel in the face of temptation. Lower scores reveal that subjects believe they are more in control, while higher scores correlate with people who believe the drugs control them.A study of methamphetamine users that appeared in the Journal of Substance Abuse Treatment in 2010 concluded that people with low CBQ scores were more likely to stay sober and that participants whose scores decreased over time - indicating that they felt more powerful as time passed - had increased odds of abstinence. A study of cigarette smokers published in 2014 found similar results The smokers most likely to fall off the wagon after quitting were the ones who believed they were powerless to resist.Though the logic isnt surprising - if we believe were powerless, we dont even try not to fail - the extent of the effect is remarkable. A 2015 study published in the Journal of Studies on Alcohol and Drugs found that individuals who believed they were powerless to fight their cravings were much more likely to drink again. In fact, beliefs of powerlessness determined whether someone would relapse after treatment as much as the level of physical dependency itself d id.Embracing the enemyBesides making us feel more powerful, scapegoating can pferdegeschirr our instincts to resist threats to our freedom and autonomy, a phenomenon that psychologists call reactance. For example, when your boss micromanages you and tells you what to do in a patronizing way, you may feel crummy and decide to do the opposite, to stick it to the man. Scapegoating uses the power of reactance toward productive ends. If we feel that someone or something is conspiring against us, were more likely to work harder to prove them wrong.Eliciting reactance has been used successfully in public health efforts, such as the anti-smoking Truth campaign, which tried to appeal to rebellious high schoolers (who feel reactance toward just about everyone). Instead of showcasing far-off consequences like emphysema and black lungs, the Truth campaign did away with the gore and instead painted the tobacco industry as a bunch of scheming jerks. In one ad activists attempt to deliver a case m arked lie detector to the headquarters of a tobacco company and are promptly kicked out. In another spot, cartoon characters interrupt smokers at a party by shouting Its a trapWe can apply the same methods to use careful scapegoating to increase our own motivation. If we imagine a force working against us, were more likely to get fired up, resist our temptations, and work harder to achieve our goals.Of course, its actually just us against ourselves. But for the times when we dont want to admit that, providing a clear enemy to rebel against - a they who doesnt want you to leave that extra cookie on the plate or get back to writing that blog post - can help us summon the tenacity we need to succeed. Even if, in reality, that they resides in each of us.Heres the gistIf used correctly, scapegoating can be a powerful tool for resisting temptation and sticking to hard goals. It can also be dangerous and backfire if used incorrectly.Assigning blame is a kind of psychological defense mech anism that frees us from uncomfortable feelings when bad things happen out of our control, or when we dont want to accept that we are responsible for our own problems.Nothing can be done when bad things happen as a result of circumstances truly beyond our control. But were often more powerful than we think we are when it comes to our own behavior. Studies have found that people who believe that temptations control them are much more likely to give in.As long as we target the behavior at the root of the problem, creating an imaginary enemy - projecting our struggle onto the scapegoat - can make us feel more powerful and help us resist temptation or achieve our goals.This column first appeared at Nir and Far.